Combine all of the ingredients in a bowl.
Taste your new chicken rub.
Add something sweet if it tastes too salty. Add more herbs to accent a certain taste, etc.
Repeat steps 2 and 3 until you like it.
Rinse and pat dry your chicken.
If you are cooking chicken with skin still attached, gently loosen the skin and rub some of the rub in between the skin and meat.
Rub the remaining rub all over the outside of the chicken.
Tell everyone you are going to market with your new secret dry rub for chicken.